LG OLED77B65LA 77 Inch OLED 4K Ultra HD Smart TV

Certified Perfect Black
The LG B6 features self-lit OLED pixels – the pinnacle of TV technology. All of the screen’s pixels are self-lit allowing for perfect contrast and the sharpest pixel-perfect details, creating the ultimate viewing experience. Certified Perfect Black means every detail is rendered perfectly – regardless of whether you’re viewing at night, or during the day. Additionally, LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during boxset marathons, nail-biting championship games and intense gaming sessions.

Intelligent processor for optimised pictures and sound
LG OLED B6 features the new α8 AI Processor 4K Gen3, the brain of the TV. This intelligent processor intuitively ensures optimised picture and sound quality and delivers image enhancement through AI Super Upscaling. Contrast and colour is further improved with Precision HDR Master Pro. It will also upscale and enhance audio for a more cinematic experience with Precision Sound Master Pro.

Smart webOS Platform
LG OLED B6 features webOS, LG’s smart platform which hosts a huge variety of the best streaming services, while making browsing and searching for what to watch completely hassle-free. The smart platform is controlled with the LG AI Magic Remote, and opens up a world of information and assistance through a variety of AI-driven services. These include the AI Chatbot – which can help you to change the image or sound to your liking simply by asking, Voice ID – which can recognise different users and provide personalised recommendations, and much more.
What’s more, with LG’s webOS Re:new program, you’ll enjoy upgrades to the latest version for five years.

Incredible Gaming experience
LG OLED B6 is designed for advanced gaming consoles, boosting your competitive edge with an incredible 0.1ms response time and low input lag. The B6 is loaded with all the pro-tools you need to dominate, such as 4K@120Hz, VRR, ALLM and eARC as specified in HDMI 2.1, plus G-Sync, FreeSync, Game Optimiser and HGiG which are all integrated and ready out-of-the-box. Plus there’s easy access to cloud gaming through the Gaming Portal.

Intense Cinema experience
LG OLED B6 delivers the ultimate at-home cinema experience. Laser sharp pictures, crystal-clear sound and perfect black levels. Dolby Vision and Ambient Filmmaker Mode provide mesmerising film experiences with incredible colour and contrast – looking exactly how the director intended for the perfect emotional impact. Dolby Atmos injects awe-inspiring drama to every genre – with 3D surround sound delivering the ultimate in full audio immersion.

Exceptional sport experience
LG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (TruMotion) so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.

Cutting-edge design
Exceptional technology and incredible viewing experiences expertly housed in an extremely thin design. The LG B6 TV merges seamlessly and elegantly into any space in your home, and features a stylish Slate Marble effect finish.

OLED Care
LG has spent over 13 years perfecting the art of OLED TV, and this is exemplified with the advanced OLED Care Technology which ensures you will enjoy optimal performance for years to come

LG Sound Suite compatibility
Pair the B6 with LG’s Sound Suite range of audio products (sold separately) for an elevated audio experience. Wireless connectivity helps you maintain your elegant, clutter-free look. Advanced Dolby Atmos FlexConnect technology unshackles you from traditional speaker positioning, enabling you to place your speakers where you want whilst optimising the sound for the best effect.

Please note: Some apps and services, including tuner, are only available in the UK. Smart TVs are run by third-party content. These third-party providers reserve the right to delete or stop supporting any apps or services at any time. Some apps and services might not be accessible right away and might need a firmware update to become accessible. Costco’s warranty does not cover the availability or fees associated with running apps.